Why every new employee at a billion-dollar glasses brand gets Kerouac and pretzels as a welcome gift

Michael Buckner/Getty Images for Warby Parker New employees at billion-dollar glassesbrand Warby Parker get the same welcome gifts: a copy of JackKerouac's "Dharma Bums," and Martin's handmade pretzelsfrom the Union Square Greenmarket. According to the founders, those gifts are key tobuilding the company culture. In "Success! How I Did It," a Business Insider podcast that follows the career paths of some of today's most accomplished people, Alyson Shontell, the editor in chief of Business Inside...